SK-II UNVEILS SKIN AGING DISCOVERIES AT THE WORLD CONGRESS OF DERMATOLOGY 2023 AND INAUGURATES THE PITERA™ SCIENCE EXPERT PANEL

Pushing the boundaries of skin aging science and innovations global prestige skincare brand SK-II debuts new skin aging discoveries and innovations and inaugurates its first PITERA™ Science Expert Panel with some of the worlds leading dermatologists.

For over 40 years SK-II has been collaborating with leading scientists and dermatologists on extensive research studies on skin and the skin transformative powers of its iconic and exclusive ingredient PITERA™. A pioneering longitudinal 10-year Akita Study and the PITERA™ 24/7 Skin Fluctuation Study on young skin has contributed to PITERA™ breakthroughs on skin.

At the World Congress of Dermatology 2023 in Singapore Alexa B. Kimball MD MPH President and CEO and Harvard Medical Faculty Physicians at Beth Israel Deaconess Medical Center and Professor of Dermatology at Harvard Medical School presented the findings from a collaborative research article journal1 with scientists from renowned world-class research institutions.

With the findings SK-II newly discovered the Aging Trigger Factor AT-02 accelerates signs of aging via a chain reaction even as early as in the 20s. If left untreated the aging chain reaction can lead to accelerated aging signs resulting in more severe signs of premature aging.

The findings show that reducing AT-02 and preventing aging chain reaction with PITERA™ a naturally derived ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II can keep skin looking youthful.

Following the World Congress of Dermatology SK-II inaugurates its first-ever PITERA™ Science Expert Panel in recognition of some of the worlds foremost dermatologists who have partnered with SK-II to advance skin aging science.

Dr Kenji Kabashima Professor and Chair of Dept of Dermatology Kyoto University Graduate School of Medicine
Dr Gaku Tsuji Associate Professor at Dept of Dermatology Graduate School of Medical Sciences Kyushu University
Dr Masutaka Furue previously chairman and professor of Dept of Dermatology Graduate School of Medical Sciences Kyushu University
Dr Xiang Lei Hong Professor and Vice Chair Dept of Dermatology Huadhan Hospital Shanghai Medical College Fudan University leading dermatologist in China
Dr Wu Yan Professor Dept of Dermatology Peking University First Hospital
SK-II also launched its new anti-aging innovation SKINPOWER Advanced Cream inspired by the skin aging science and discoveries celebrating the inauguration of its PITERA™ Science Expert Panel.

SK-II will continue to collaborate with the PITERA™ Science Expert Panel to further in-depth research and new insights on skin.

At SK-II we believe in being a leader in skincare expertise and craftsmanship. As the miracles of PITERA™s transformative powers on skin continue to unfold through our research and collaboration with top dermatologists and institutes we are thrilled to mark two new firsts at this years World Congress of Dermatology. shared Sue Kyung Lee CEO Global SK-II. A breakthrough of the Aging Trigger Factor as the root cause of accelerated skin aging with the launch of our new SKINPOWER Advanced Cream and our strong commitment to continue advancing skin science with our first-ever PITERA™ Science Expert Panel. We look forward to working closely with our partners to bring more breakthrough innovations to consumers with PITERA™.

About SK-II

For more than 40 years SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate SK-IIs iconic ingredient PITERA™ a naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. Since then SK-II with PITERA™ haecome a special secret shared by celebrities all over the world such as Tangwei Chun Xia Qiu Tian Haruka Ayase Ayaka Miyoshi and MINA of global girl group TWICE. For the latest news and in-depth information please visit http://www.sk-ii.com.